A brand is a distinctive identity of a product that makes it different from other brands. A brand can also represent a certain idea or set of values.

The Trueforth Shaw brand is recognised and respected around the world.

To brand is the verb. The past participle branded is often used as an adjective:

Jed Thorogood, the sports and fashion label, sell a range of luxury branded items, including sportswear, toiletries and exclusive gifts.